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Posted by Editor On JULY - 18 - 2011

Time flies, can you believe we are already past the half year mark? Just the other day we welcomed the New Year with long lists of resolutions. Well, the year doesn’t feel so new anymore, it’s that time of the year when energy levels sink, we get sucked into the routine of life and many times become complacent. All these are symptoms of Mid Year blues.


Posted by Editor On JULY- 18 - 2011

Growing up, I was a ‘someday girl’. I had dreams of someday publishing a book, someday working for a newspaper, someday being an editor, someday. Until one day many years later I woke up to the realization that someday was today; the only assurance we have, not 2 years from now or tomorrow but today.


Posted by Editor On JULY - 18 - 2011

For some April habitually brings in to mind Spring; sunshine, blooming flowers, the green of trees and sliding into flip flops. For me, April is just April because luckily where I live the beauty of ‘Spring’ and getting high on Vitamin D is something I experience every day.


Posted by Editor On JULY - 18 - 2011

As I kid, one of my all time favorite TV shows was 'The Jefferson’s'. As I write this, the theme song is playing in my head. “Well we’re movin’ on up, to the east side, moving on up, to a deluxe apartment in the sky. Moving on up, to the east side, moving on up,we finally got a piece of the pie.


Posted by Editor On JULY - 18 - 2011

February is a special month, apart from the red roses, boxes of chocolate, great deals and the romance, it’s also the month we celebrate the history and contributions of African American men and women to society in the name of Black History Month.


Posted by Editor On JULY - 18- 2011

Happy New Year!Yes, I know I'm a little late on the wishes just like the way I'm late with our new January Issue but it's finally here. New year, new layout, new name, basically, new things. Its all about the new new! For all those who knew this blog as The Ladies Room, I now introduce you to AfroElle; a blog for women of afro-descent from all over the world.


Posted by Editor On JULY - 18 - 2011

The year has literally flown by, I can't believe it's already December. To many, December is a month of in depth self evaluation and stock taking; taking that walk down memory lane to see if you accomplished the goals you set at the beginning of the year.It's also about looking at your present to see what has worked for you or what you need to eliminate before you head on to the new year.

The Journey Towards A Dream

Posted by AfroElle On 11:16 AM
Starting and running your own business is easy yet not. It’s a paradox, on some days you could not be happier and on others you wish the earth could swallow just for a few moments of mental peace.
But don’t let anybody fool you, it’s the best thing that you could do if you are well prepared. Now when most people think about being well prepared they automatically look at it from a financial or business strategic aspect. Well yes, these count, however, what I have learnt so far is that the ability to be flexible, patient, resilient, persistent and humble is even better than what you put down in your biz plan and/or financial projections. Let me expound:

Flexibility: To meet clients at their pace, level and need. It’s about also being flexible enough to come up with contingency plans when things hit the fan, which often happens.

Patience: In my line of work you can pitch for something for even a year before it goes through, one reason being that some companies have heavy lines of bureaucracy, but keel over and die? Never! I love my line of work and will push patiently for my result.

Resilience: The ability to keep going ahead with just a vision at hand and nothing else to show for it. It’s tough, you will be flat out broke at times with people knocking at your door for their money, but hey, all the good ones did and you must consistently believe that you are.

Persistent: So they said they weren’t feeling your idea, no stress, dust off try again, show it to them from a differentiated perspective; build a better relationship with them. DO NOT disappear from them that will only serve to have you forgotten.

Humility: The key, you need people as much as they need you. You also have to be able to apologize with meaning when things go wrong, and receive any success with an air of appreciation and gratitude not pride.
Now, all these elements have to work together and in a cyclical pattern, it should not stop once you attain your goals.

Muthoni Maingi is the Director of Deviate Advertising a company whose vision looks to  making impact-filled branding, marketing and advertising accessible and affordable to growth-minded companies and entrepreneurs. She is also a blogger on Kachwanya, and Affrinovator as well as her own personal Wordpress blogs On Brand and Girly Gone Biashara.


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